Built for Meta-compliant Instagram growth

Make every comment start the right DM

OpenReply turns keyword comments on posts and reels into private replies, campaign logs, and measurable lead capture for businesses, creators, and agencies.

24/7
Comment monitoring
1
DM per matched comment
0
Scraping required
app / overview

Overview

Recent — 24 posts from @studio.store

Last 50

Views

847.2K

Reach

612.4K

Likes

38.1K

Comments

4,204

Saved

9,712

Shares

2,340

Posts

PostViewsLikesDate
Spring drop reel214.8K9.1KApr 3
Restock haul88.4K5.2KMar 28
Behind the studio51.3K3.4KMar 21

Designed for teams turning social attention into owned conversations

DTC store
Creator studio
Agency desk
Course seller
Launch team
Beauty brand
Fitness coach
Event team

Product workflow

A cleaner way to run Instagram DM campaigns

The app separates business signup from Instagram connection, then gives each workspace real usage, billing, delivery, and log state.

Connect

Link your Instagram professional account

Owners sign in by email, connect Instagram once, and manage the account as a workspace integration.

Build

Choose a post, keywords, and the exact DM

Create campaigns for reels, posts, launches, product drops, lead magnets, and client work.

Deliver

Send comment-based private replies safely

Meta webhooks are deduped, queued, checked against limits, and sent through the private reply flow.

app / dashboard

Hello, Maya!

2 connected accounts · 340 contacts

Active Campaigns

8

DMs Sent

1,284

Skipped

42

Failed

3

Clicks

356

CTR

27.7%

DMs — Last 7 Days

42
Mon
68
Tue
51
Wed
94
Thu
120
Fri
86
Sat
73
Sun

Recent Activity

@maya.coProduct guide replySent
@founder.rayPrice requestSent
@shop.avaLead magnetQueued

Operator dashboard

Built to show what happened, not hide it

Every comment event becomes traceable: queued, matched, sent, skipped, failed, or rate-limited.

Email magic-link signup
Workspace-based tenancy
Agency multi-account support
No plan limits — fully self-hosted

Use cases

Campaigns your team can launch without inbox chaos

Lead magnets

Send guides, checklists, discount links, webinar links, or gated resources the moment someone asks.

Social commerce

Turn comments like PRICE, LINK, SIZE, or BUY into an instant product conversation inside Instagram.

Agency workflows

Package repeatable comment-to-DM funnels for campaign clients without relying on manual inbox work.

Creator launches

Capture spikes from reels, stories, and launches while the audience is actively engaging.

Trust and compliance

Serious foundations for a public B2B product

The system is designed around official APIs, encrypted tokens, and idempotent queue processing.

Email magic-link signup
Workspace-based tenancy
Agency multi-account support
No plan limits — fully self-hosted
Encrypted Instagram tokens
Webhook event storage
Queue-backed delivery worker
DM logs and statuses
Token refresh maintenance

Pricing

Free to test, simple to scale

Self-hosted and free. No plan tiers, no usage caps, no checkout.

Self-hosted

Run it on your own infrastructure with no limits.

Everything included
$0/mo
  • Unlimited campaigns
  • Unlimited DMs per month
  • Unlimited Instagram accounts
  • Queue-backed worker
  • Member roles and reports
Get started

Founding agency offer

Bring your first clients before the market gets noisy

Early agencies get hands-on onboarding, template help, and a say in the agency reporting roadmap. The offer is designed for teams already managing Instagram campaigns for multiple clients.

Claim founding access

What founders get

  • Founding Agency badge on your client reports during beta
  • Manual onboarding for up to 10 Instagram client accounts
  • Campaign template setup for your first 3 client campaigns
  • Direct feedback channel for shaping agency reports and analytics

Referral loop

Referrals start as a manual founding-agency loop first, with credits handled manually while abuse controls are proven.

  1. 1Invite an agency operator
  2. 2They launch a tracked campaign
  3. 3Both accounts get founding-agency onboarding support

FAQ

Questions before you launch

Does OpenReply use the official Meta API?

Yes. The product is built around Meta webhooks and Instagram private replies, not scraping, browser automation, or password sharing.

Is there a monthly DM limit?

No. This build is self-hosted with no plan caps. An hourly rate limit still applies to stay within Meta's own messaging limits, and any throttled reply is logged so you can see what happened.

Can users sign up without Instagram first?

Yes. Signup uses email magic links. Instagram is connected after the workspace exists, which is cleaner for a B2B SaaS flow.

Is this ready for public launch?

The app is implementation-ready, but public launch still depends on production credentials, deployment, and Meta App Review approval.

Ready when your next reel goes live

Start free and turn keyword comments into private replies

Start free